Opteon is an international provider of valuations, advisory and specialist property services in the Australian and New Zealand market. Recognised as the largest valuation professional services firm in these regions, we deliver meaningful solutions for our clients across all property types and market sectors. We are experiencing an exciting period of growth and change, positioning the company as one of the most prominent property services providers. Our future growth strategy is for organic growth, diversification and international expansion.
About the Role
Reporting to the Chief Customer Officer, the Marketing Manager is responsible for driving short and long term growth through the management, creation and implementation of market led programs including inbound and outbound campaigns, public relations and external events. They will be working very closely with senior executives and managers to generate and support growth opportunities. The role includes:
Outbound lead generation programs – design direct marketing campaigns to suit different verticals and market segments,
Content marketing program – working with internal and external stakeholders to build a Content Marketing engine to drive thought leadership, engagement and inbound inquiries,
Partner marketing campaigns and promotions – creating marketing campaigns and assets that are utilised by sales and marketing teams inline with Opteon's vision and growth targets,
Events – organise Opteon's presence at strategically aligned industry events and conferences as well as designing and managing bespoke events, advisory councils, networking forums tailored to different audiences,
Reporting – tracking, measuring and providing monthly reports of campaign progress, response rates, digital client activity, contribution to pipeline and ROI for all activities.
The ideal candidate will have extensive experience Marketing, with:
Strong local marketing strategy development,
Strong digital and online experience,
Understanding of how to implement tactical and strategic global campaigns on a parallel basis,
Strong enterprise marketing experience,
Very strong lead generation/market development experience,
Lead nurturing strategy and execution knowledge of developing integrated campaigns aligned to the customers journey,
A history of Industry event strategy and execution,
Willingness to innovate, explore new ideas and acquire new skills and knowledge,
Ability to juggle multiple projects, often with changing requirements and priorities, and deliver within tight deadlines.
What we offer
We offer rewarding careers for outstanding individuals, a positive and inclusive culture and the distinct opportunity for high performers to develop professionally and ongoing learning and development opportunities, our culture is positive and inclusive. This is your opportunity to be a part Opteon and its ongoing success.
Interested in Applying?
Please apply for this position by submitting your confidential application online including resume and cover letter. If you would like further information, please contact Jenna Tran at firstname.lastname@example.org for a confidential discussion.